Different members of Neolane’s management team will present the latest innovations of the Neolane platform. International marketing specialists will also present their point of view regarding current trends, as well as practical advice to optimize your cross-channel marketing strategy.
FOUNDERS | |
 | Stephane Dehoche CEO and co-founder of Neolane, Stéphane Dehoche will be the first speaker of Neolane evolution 2011. He will present the main achievements of Neolane over the past year, as well as the company’s goals for the coming year. Hear Stéphane’s vision on the evolution of marketing and learn about Neolane’s ambitions. |
Thomas Boudalier Thomas Boudalier, Director of Product Development at Neolane, will share his vision regarding the future of the Neolane marketing platform with you. Hear his point of view on the evolution of both B2B and B2C marketing. He will also present all of the latest innovations integrated into the Neolane v6 marketing platform. | |
KEYNOTE SPEAKERS
| Marc ParrishVice President, Loyalty & Retention Marketing, Barnesandnoble.com Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of the Membership program, manages various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow customers’ loyalty to the Barnes & Noble brands. Mr. Parrish is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception, building large, direct marketing-driven e-commerce sites and online communities, as well as executing multi-channel retailing strategies. Before joining Barnes & Noble, he held senior marketing and management roles at Jigsaw (acquired by Salesforce.com), Capcom Entertainment, where he helped launch the online entertainment business; Palm Inc., where he helped initiate the e-commerce business; and Egghead.com (acquired by Amazon). In this session, Marc Parrish will examine how Barnes & Noble uses customer intelligence to convince its installed base to take the plunge in to NOOK, and to move forward into the mobile digital space with ebooks, while maintaining customer interest in its Retail and Online channels. Creating a Cross-channel Loyalty Program To Increase Customer Lifetime Value |
| R. “Ray” Wang, Constellation Research, who will discuss social media disruption and what it means to marketers.R "Ray" Wang currently is a Principal Analyst and CEO at Constellation Research Group and the author of the popular enterprise software blog "A Software Insider's Point of View" . He previously was a founding partner and research analyst for enterprise strategy at Altimeter Group With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. A background in emerging business and technology trends, enterprise apps strategy, technology selection, and contract negotiations enables Ray to provide clients and readers with the bridge between business leadership and technology adoption. |
TESTIMONIALS TRACK | |
| Simon JonesDirector, Integrated and Digital Marketing, Motorola Solutions EMEA Simon Jones is Director, Integrated and Digital Marketing for Motorola Solutions in EMEA and is responsible for driving Marketing Automation, Campaign Management, Digital and e-Commerce across a diverse group of B2B and B2G markets in the region. |
| Michael HarboltVice President, Digital Marketing, Macmillan Michael Harbolt is Vice President, Digital Marketing at Macmillan, a leading trade and academic content publisher. He is responsible for driving the transformation of marketing at Macmillan to adapt to the rapidly changing market dynamics in publishing and retailing, including the shift to digital formats. He architected Macmillan’s new marketing strategy that is focused on direct to consumer digital acquisition and retention. Prior to Macmillan, Michael was the Managing Director of Online at Scientific American, where he drove new content, licensing, and ad strategies through digital engagement that drove significant increases in both measured audience and ad revenues. A true digital marketing veteran, Michael has spent his career helping transform marketing in turbulent and fast-moving growth environments at companies including BusinessWeek, Financial Times, and Scientific American. Michael received a Bachelor of Arts, with a double major in English and Journalism/Public Relations from Indiana University of Pennsylvania.
Marketing in the World of eBooks, iTunes, and Netflix |
| Guillaume Pech-GourgSenior Director Global CRM, EMI Music Ltd Guillaume Pech-Gourg is senior director of Global CRM at EMI Music. He’s leading EMI’s cross channel Consumer Strategy. His work is focused on fan loyalty and engagement improvement as well as fan base monetization. He’s been working at various digital marketing, CRM and e-commerce position in the music industry for 12 years. He graduated from ESCP – Europe in 2000.
EMI Music hits the right note in its marketing by implementing global platform to establish one-on-one relationships with millions of fans via mail, email, mobile and social media. |
| Marie-Laure CasséDirector of Digital Marketing, Voyages-sncf.com Hear how Voyages-sncf.com has gained in proactivity and capacity to manage consistent and highly personalized communications. Voyages-sncf.com is the leading online travel agency in France with 2.8 billion euros in business volume, 11 million monthly unique visitors and 55 million train tickets sold in 2010. Since 2006, Neolane has been in the core of Voyages-sncf.com’s marketing relationship strategy. The company aims to become an essential travel reference and to further strengthen the loyalty its customers through intelligent use of its customer knowledge and the delivery of personalized cross-channel interactions. This presentation will detail the innovations implemented with Neolane:
One-to-one customer journeys and offer recommendations across all channels including mobile and social marketing |
| Isabelle D'Alberto - Salvatore BarbassoCRM Marketing IT Manager, Le Club des Créateurs de Beauté FunctionalAdministrator Neolane, Le Club des Créateurs de Beauté Le Club des Créateurs de Beauté is a fully-owned subsidiary of L’Oréal and sells branded cosmetics such as Agnès b., Bioexigence, COSMENCE, Jean-Marc Maniatis, and Pr. Christine Poelman through range of printed catalogs, its web site at www.ccbparis.fr and an iPad application. Le Club des Créateurs de Beauté uses the Neolane platform to communicate with over 5 million women in France, Germany, and Japan. Discover how Club des Créateurs de Beauté leverages marketing best practices across the whole range of its brands and aligns marketing, sales, and IT teams in pursuit of an individualized and respectful customer relationship. Neolane enables Le Club des Créateurs de Beauté to orchestrate acquisition, loyalty, cross-sell, and up-sell campaigns using a range of channels including direct mail, email and in the near future social networks.
A Cross-Channel, International, One-to-One, and High-Performance View of Customer Marketing |
| Jill M. SpeirsPrincipal Jill M. Speirs has over 20 years of experience focusing on Customer Experience Strategy, Information Management and CRM / Direct Marketing best practices, most recently as the Vice-President, Customer Strategy, Sears Canada. Prior to this Jill has held Vice President and Director positions in Customer Strategy, Information Management, CRM and Direct Marketing with ING Direct Bank of Canada, RBC Business Banking, Bell Mobility, Direct Energy and Scotia Insurance, Bank of Nova Scotia. Jill holds an Honours BA from Queen’s University, Canada and a Masters from the Royal Victoria University of Manchester, Manchester, England. She also holds a certificate in Direct Marketing, University of Toronto and in CRM (Value Management) from Harvard Business School. Jill was the recipient of the 2010 IBM Information Management Business Champion Award.
Multi-Year Challenge to Drive Customer Centricity - A Case Study in Success at Sears Canada |
MARKETING EXPERTS
 | Bruno Florence Bruno Florence is a recognized expert in the field of email marketing, as well as a distinguished blogger. He is also President of the E-Marketing committee of the SNCD. |
 | Andrea MicheauxAssociate Professor, La Sorbonne Andrea Micheaux is a recognized expert in the realm of marketing, with more than 20 years of research and experience in direct marketing. She is currently an Associate Lecturer at the Sorbonne, where she directs research on relational marketing, and more specifically on the pressure put on marketers by the client and ther personalization of campaigns. |
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Francois LaxaltMarketing & Innovations Manager of Neolane François Laxalt, market intelligence and innovation manager at Neolane, is a B2B and B2C marketing direct and analytical expert. He has always focused on marketing, working for both large financial companies (AXA, HSBC) and software providers (SAS, DataDistilleries, Neolane). Prior to Neolane, François was director of customer marketing at HSBC France (5 years) where he created the customer marketing team and successfully developed CRM, campaign management, business intelligence and datamining strategies. François holds a Master of Science in Marketing and Datamining and is an associate professor at the Sorbonne University, Paris |
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