This year, Neolane Evolution 2011 will offer you a number of Keynote sessions as well as a choice of 28 workshops broken down into 4 tracks.
Register for Neolane Evolution 2011
Thought provoking perspectives
Join Neolane executives as they unveil latest innovations to the Neolane marketing platform. Learn from marketing leaders as they give their views on key trends shaping marketing and share battle-tested cross-channel marketing advice.
| Marc ParrishVice President, Loyalty & Retention Marketing, Barnesandnoble.com Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of the Membership program, manages various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow customers’ loyalty to the Barnes & Noble brands. Mr. Parrish is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception, building large, direct marketing-driven e-commerce sites and online communities, as well as executing multi-channel retailing strategies. Before joining Barnes & Noble, he held senior marketing and management roles at Jigsaw (acquired by Salesforce.com), Capcom Entertainment, where he helped launch the online entertainment business; Palm Inc., where he helped initiate the e-commerce business; and Egghead.com (acquired by Amazon). Mr. Parrish has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor. Creating a Cross-channel Loyalty Program To Increase Customer Lifetime Value |
| R. “Ray” Wang, Constellation Research, who will discuss social media disruption and what it means to marketers.R "Ray" Wang currently is a Principal Analyst and CEO at Constellation Research Group and the author of the popular enterprise software blog "A Software Insider's Point of View”. He previously was a founding partner and research analyst for enterprise strategy at Altimeter Group With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. A background in emerging business and technology trends, enterprise apps strategy, technology selection, and contract negotiations enables Ray to provide clients and readers with the bridge between business leadership and technology adoption. |
View all speakers biographies
Field-tested cross-channel marketing advice
Technology Track
Neolane technology experts guide you through the heart of the Neolane platform. Learn how to architect a world-class marketing data mart, continuously maintain data hygiene, execute effective cross-channel campaigns, ensure deliverability, and deploy interactive customer experiences on emerging channels.
View the technology track schedule
Product Track
Neolane product managers showcase the latest innovations in the Neolane platform. Discover how to optimize every interaction with your brand, engage every individual in rich conversations, present a single face to customers by fusing inbound and outbound channels, convert fans and followers into qualified prospects, improve the customer experience by integrating personalized marketing messages into your trigger messages. Neolane will reveal its full capacity to create and optimize uninterrupted one-to-one dialog with each individual.
View the product track schedule
Testimonial Track
Neolane customers from around the world share their experience. Listen to their advice on deploying relationship, acquisition and retention strategies across the full range of marketing channels (direct mail, social media, mobile, call center, point of sale, etc.)
View the testimonial track schedule
Trend Track
Recognized marketing experts address key cross-channel marketing challenges.
What does the future hold for email marketing with the rise of social media and other emerging channels?
How should you be leveraging social networks and avatars today?
What factors drive perceived marketing pressure?
How do you measure ROMI in a cross-channel world?
Add to my Calendar
