TESTIMONIALS TRACK

Neolane customers from around the world share their experience. Listen to their advice on deploying relationship, acquisition and retention strategies across the full range of marketing channels (direct mail, social media, mobile, call center, point of sale, etc.)

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Thursday 20^th, 2011 at 09:30 am

Creating a Cross-channel Loyalty Program To Increase Customer Lifetime Value

Marc Parrish, Vice President, Loyalty & Retention Marketing, Barnesandnoble.com

The Barnes & Noble Membership Program is one of the most successful loyalty programs, and one of the very few that is paid. Now on its 10th year anniversary, many millions of members pay $25 yearly to enjoy benefits in the BN Retail Stores and online. With the launch of the NOOK ereader line in November 2009, Barnes & Noble launched itself into the disruptive world of digital content and lined itself up against some of the most formidable competitors in the world. It has proven itself to be successful in the market with over 25 percent of the exploding ebook market in a little over a year.
In this session, Marc Parrish will examine how Barnes & Noble used customer intelligence to convince its installed base to take the plunge to NOOK, and to move forward into the mobile digital space with ebooks, while maintaining customer interest in its Retail and Online channels.

Thursday 20^th, 2011 at 10:45 am

Why Marketing Automation has simplified Motorola Solutions’ marketing strategy

Simon Jones, Director, Integrated and Digital Marketing, Motorola Solutions EMEA

Hear how Motorola Solutions in EMEA are using Marketing Automation & Intelligence in order to make strategic changes to their marketing initiatives, drive tactical changes to their marketing mix and what they plan for the future. When Motorola sought a user friendly marketing solution to support its multilingual marketing requirements and demand generation campaigns, it turned to the Neolane platform primarily due to its cross-channel marketing and lead management strengths. 

Thursday 20^th, 2011 at 04:30 pm

Marketing in the World of eBooks, iTunes, and Netflix

Michael Harbolt, Vice President, Digital Marketing, Macmillan

The birth of transformative digital formats across a variety of industries including publishing, music and movies has inexorably changed the way brands in these industries market. From the redefinition of who the customer is, how and where they buy and how to market to them, brands have to redefine their marketing and the relationships with their customers. Macmillan, a leading trade and academic content publisher will discuss the impact this transformation is having on their approach to marketing, and how other brands facing these same challenges can adapt and succeed. Macmillan will share their own story of moving from traditional marketing to digital channels, including the people, process, and technology changes required and how they are accomplishing this paradigm shift by partnering with Neolane to break down data silos, aggregate disparate customer data and enable their marketers to truly deliver 1:1 communications to targeted customer segments through multiple marketing channels.

Thursday 20^th, 2011 at 16:30 am

Manage Cross-Channel Customer Interactions in Real Time. Lesson learned by Business & Decision: Discover a success story of Auchan

Jean-Michel Franco, Head of Solutions and Alexandre Losson, CRM Director, Business & Decision

New information technologies change the way brands and consumers interact, bringing further proximity, enhancing customer experience and allowing real time conversations. The emergence of smartphone, applications, social networks, and interactive kiosks… creates new opportunities but also new challenges. Attend the session to learn from Business & Decision expertise to set up cross-channel repositories, manage customer interactions in real time. Business & Decision will present with Auchan the best practices and perspective of social and mobile marketing.

Thursday 20^th, 2011 at 16:30 am

EMI Music hits the right note in its marketing by implementing global platform to establish one-on-one relationships with millions of fans via mail, email, mobile and social media

Guillaume Pech-Gourg, Senior Director Global CRM, EMI Music Ltd.

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. Through our own companies and network of licensees, we are able to serve our artists, consumers and partners all over the world. EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Our record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. Artists on EMI labels include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, Luke Bryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah, Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Air and Camille (France), Empire of the Sun (Australia), Tiziano Ferro and Vasco Rossi (Italy), Flex (Mexico), LaFee (Germany) and Hikaru Utada (Japan).

Attend this session and learn how EMI Music:

[+] Has rolled out a CRM platform at a global level
[+] Has been able to significantly improve its artist – fan relationship capabilities
[+] Has set up innovative social CRM initiatives

Friday 21^st, 2011 at 10:00 am

One-to-one customer journeys and offer recommendations across all channels including mobile and social marketing

Marie-Laure Cassé, Director of Digital Marketing, Voyages-sncf.com

Hear how Voyages-sncf.com has gained in proactivity and capacity to manage consistent and highly personalized communications. Voyages-sncf.com is the leading online travel agency in France with 2.8 billion euros in business volume, 11 million monthly unique visitors and 55 million train tickets sold in 2010. Since 2006, Neolane has been in the core of Voyages-sncf.com’s marketing relationship strategy. The company aims to become an essential travel reference and to further strengthen the loyalty its customers through intelligent use of its customer knowledge and the delivery of personalized cross-channel interactions.

This presentation will detail the innovations implemented with Neolane:

Friday 21^st, 2011 at 11:00 am

A Cross-Channel, International, One-to-One, and High-Performance View of Customer Marketing

Isabelle D'Alberto, CRM Marketing IT Manager et Salvatore Barbasso, Functional Administrator Neolane, Le Club des Créateurs de Beauté

Le Club des Créateurs de Beauté is a fully-owned subsidiary of L’Oréal and sells branded cosmetics such as Agnès b., Bioexigence, COSMENCE, Jean-Marc Maniatis, and Pr. Christine Poelman through range of printed catalogs, its web site at www.ccbparis.fr and an iPad application. Le Club des Créateurs de Beauté uses the Neolane platform to communicate with over 5 million women in France, Germany, and Japan. Discover how Club des Créateurs de Beauté leverages marketing best practices across the whole range of its brands and aligns marketing, sales, and IT teams in pursuit of an individualized and respectful customer relationship. 

Neolane enables Le Club des Créateurs de Beauté to orchestrate acquisition, loyalty, cross-sell, and up-sell campaigns using a range of channels including direct mail, email and in the near future social networks.

Friday 21^st, 2011 at 13:30 am

Create Personalized Interactions on Mobile Devices - Discover the BMW Case Study

Nicolas Lehuen, Associate Director – Technology and Innovation, Megalo & Company

On the move or on the sofa – but always close at hand – smartphones and tablets are rapidly becoming the preferred way of interacting with brands for a large segments of today’s consumers. For this reason the ability to push user notifications via mobile email, SMS or third-party applications is becoming a key factor in informing and optimizing mobile sites and applications. This session focuses on mobile technologies, interactions between the users, their geographical environment and branded apps and how to leverage them using Neolane (case study: The “BMW & VOUS” program). Neolane creates personalized interactions on mobile devices. Discover a customer use case of BMW and Neolane.

Friday October  21st, 2011 at 3:00 pm

Multi-Year Challenge to Drive Customer Centricity - A Case Study in Success at Sears Canada  

Jill Speirs, Principal

In this session, Jill Speirs, former vice president, customer strategy, Sears Canada, will discuss how she and her team were able to drive customer-centricity in a complex organizational and IT/data environment.  She will discuss how she won the corporate mandate for this ambitious initiative, including her recommendations for gaining executive level sign off.  She will discuss specific keys to success in managing the project, and specifically discuss examples of using Neolane to drive increased profit through best practices campaign execution and customer data governance.