TECHNOLOGY TRACK

Neolane technology experts guide you through the heart of the Neolane platform. Learn how to architect a world-class marketing data-mart, continuously maintain data hygiene, execute effective cross-channel campaigns, ensure deliverability, and deploy interactive customer experiences on emerging channels.

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Thursday 20^th, 2011 at 10:45 am

Neolane Architecture 101

Damien Boussié, Professional Services - Infrastructure Consulting Manager, Neolane 

Based on real customer implementations, this presentation will introduce the basic principles of a sound, future-proof and scalable Neolane architecture. From hardware recommendations to network configurations, you will leave this session with practical knowledge of what needs to be addressed when designing or upgrading a Neolane platform, which can include one or several cooperative instances.

Thursday 20^th, 2011 at 4:30 pm

Neolane Email Deliverability Best Practices

Jean-Michel Radiskol, Professional Services - Chief Deliverability Officer, Neolane

Email reputation and deliverability are as much an art as a science. Attend this session to strengthen your email deliverability skills and gain greater knowledge of the deliverability environment and its crucial link to other marketing functions. Learn about the evolution of spam filters, advanced technical tips and tricks to leverage Neolane’s rich deliverability feature set, and how to demystify deliverability data in order to quickly identify and apply the necessary actions.  Find out about tips and tricks you can use to optimize your email deliverability strategy.

Friday 21st, 2011 at 10:00 am

Unlock Your Data with Neolane Data Management

Stéphane Moreau, Software Architect, Neolane

Building a full-blown datamart or mapping to an existing data warehouse? Designing your system and provisioning for data scalability along the way with Big Data issues looming ahead? You no longer have to make definitive choices. By leveraging the capabilities of Neolane Data Management and Federated Data Access, you can unleash the full power of your data without forcing your organization through drastic changes. The data you need can be anywhere, in any form, or on any database technology - you still can use it seamlessly for all your targeting and personalization needs.

Friday 21^st, 2011 at 11:00 am

Managing and Maintaining a Production-Grade Neolane Instance

Christian Roué, On-Demand Operation Manager, Neolane

Learn about the best practices that should drive the production procedures of a healthy Neolane instance. Whether you are running a standalone platform or a complex, distributed, multi-server architecture you will hear tips and tricks for efficiently monitoring and ensuring the applicative health of your Neolane instance. This presentation will also provide advice on maintaining sustained performance (including database tuning guidelines) and meeting SLAs expected by users and IT constraints.

Friday 21^st, 2011 at 03:00 pm

Your Digital Marketing Hub

Alexandre Morin, R&D Operations Manager, Neolane

Come face to face with a future-proof and highly versatile service-oriented architecture. In this session you will learn about the powerful integration principles and capabilities of a platform designed from the ground up to blend into your technical environment and serve your Marketing requirements. All options are on the table: web-services, recurring data flows, integration connectors for best-of-breed third party applications, real-time or batch integration - you name it. Neolane is your digital marketing hub.