PRODUCT TRACK

Neolane product managers showcase the latest Neolane platform innovations. Find out how to optimize every interaction with your brand, engage every individuals in rich conversations, present a single face to customers by fusing inbound and outbound channels, convert fans and followers into qualified prospects, improve the customer experience by integrating personalized marketing messages into your trigger messages. Neolane will reveal its full capacity to create and optimize uninterrupted one-to-one dialog with each individual.

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Thursday 20^th, 2011 at 10:45 am

@repackaged

Neolane v6 Revealed – What's new in the latest version

Mathieu Hannouz, Senior Product Manager, Neolane

This is a comprehensive session that will cover the new functionality delivered in Neolane v6 that will help marketers redefine their relationships with customers. Attendees will learn about new enhanced applications and options, as well as platform updates. Covered topics will include: Neolane Social Marketing; Neolane Interaction; Neolane Message Center; Neolane Microsites; and the Neolane-Adobe Genesis Connector.

Thursday 20^th, 2011 at 04:30 pm

Control and Integrate\Trigger and Transactional Communications Into Your Marketing Campaigns to Improve Customer Experiences with Neolane Message Center™

Marie Gosse, Senior Product Manager, Neolane

Password deliveries, order confirmations, etc. make up about 30% of all customer communications sent by a brand and boast very high open rates. Yet, most brands keep on sending emails in text format without company guidelines or personalized cross-sale offers. Attend this session to find out how Neolane customers step away from the IT department when creating and delivering trigger messages, and how they increase sales by integrating personalized offers into these communications.

Friday 21^st, 2011 at 11:00 am

@Mickael_B

Convert Fans and Followers into Sustainable and Profitable Relationships with Neolane Social Marketing™

Mickael Bentz, Product Manager, Neolane

Learn from organizations, such as EMI Music and Sony Music, who are monetizing their social media investments. From opting fans into relationship programs, to gaining insight into their tastes, and converting those relationships into sales, this presentation will demonstrate how to turn your social media investments into revenue. Find out more about the Neolane Social Marketing™ capabilities that enable marketers to engage in one-to-one customer dialogs within social media platforms, including Facebook and Twitter.

Friday 21^st, 2011 at 10:00 am

Achieving Inbound Outbound Fusion with Neolane Interaction™

Marie Gosse, Senior Product Manager, Neolane

With customers increasingly used to communications at the speed of now,, timing is crucial to maximizing marketing effectiveness. Neolane Interaction lets marketers provide real-time personalized offers, dynamically serving up the right offer to the right person at the right time with fine-grained personalization and cross-channel consistency. Neolane Interaction™ unifies inbound and outbound marketing strategies to help businesses present consistent offers to customers and prospects regardless of channel. It also supports truly interactive dialogs, up-sell and cross-sell initiatives, and helps reduce attrition.

Friday 21^st, 2011 at 03:00 pm

@repackaged

Marketing to the Many B’s - B2B, B2C, B2B2C, B2C2B

Mathieu Hannouz, Senior Product Manager, Neolane

Marketing to businesses today is not strictly B2B marketing anymore.  Business-to-business brands are now often marketing to a mix or hybrid of businesses and consumers (B2B and B2C).  Some brands market their goods and services to other businesses, who in turn sell to the end consumers (B2B2C), while other brands market directly to the consumer to push them towards another business where they can purchase the goods (B2C2B). These marketers face challenges that are both B2B and B2C in nature, while also being unique. Many of these mixed models can be found in the insurance, pharmaceuticals, automotive, financial services, franchise services, travel, and media industries, and require special skills, processes, and technology.

In this session, we will review some of the challenges that come with these mixed marketing models and how Neolane technology can support your efforts.