AGENDA - Day 2 - October 21, 2011

Unlocking the value of data: The data you need might just be anywhere, in any form, or in any database - Learn how Neolane Data Management can unleash the full power of your data without forcing your organization through drastic changes.

Real-time Inbound Outbound Fusion: Learn how Neolane Interaction™ lets marketers provide real-time personalized offers, dynamically serving up the right offer to the right person at the right time with cross-channel consistency.

One to one Customer Journeys and Cross-channel Offer Recommendations: Hear how Voyages-sncf.com, a leading online travel agency in France, has gained productivity and the capacity to manage consistent highly personalized customer communications.

Social Marketing and Direct Marketing: Challenges, principles, best practices and ROMI: how to use social media beyond listening and community animation strategies, to create a consistent conversation across all channels.

Managing and Maintaining a Production-grade Instance: Hear how to efficiently monitor and ensure the applicative health of your Neolane instance, whether you are running a standalone platform or a complex, distributed, multi-server architecture.

Turn your Social Media Investments into Revenue: Discover how to engage in one-to-one customer dialogues within social media platforms, including Facebook and Twitter with Neolane Social Marketing™.

A view of High Performance, International, Cross-channel Customer Marketing: Hear how Le Club des Créateurs de Beauté, a fully owned subsidiary of L’Oréal, has used Neolane to orchestrate acquisition, loyalty cross-sell and up-sell campaigns across multiple channels.

The Future of Email: The Future of E-mailing Focuses on Two Targets: improving interpersonal programs and adding to new usages to nurture the most recent communication channels such as mobile and social.

Extending The Use of Neolane and Branching out Marketing Relations Processes (BtoB and BtoC) Towards Sales Forces and Customer Contact Points

Reducing DM Paper Campaign Lead Time From 45 Days to Just Hours

Your Digital Marketing Hub: In this session you will learn about the powerful integration principles and capabilities of a platform designed from the ground up to blend into your technical environment and serve your Marketing requirements.

Marketing to The Many B's: Some brands market their goods and services to other business that in turn sell to the end consumers (B2B2C), while some other brands market directly to the consumer to push them to another business for purchase of the goods (B2C2B). Review the challenges in these mixed marketing models, and how Neolane can support your efforts.

Multi-Year Challenge to Drive Customer Centricity: In this session, Sears Canada, will discuss how they use Neolane to drive increased profit through best practice campaign execution and customer data governance.

Rules, Legal Aspects and Best Practices to Interact with your Clients Through Social Media: Social media allow companies to gather a significant amount of data on customers and strike up conversations like no other channel before. Neolane provides you guidelines to comply with social marketing legal requirements and privacy rules.